LINE for Office Work?: The Use of Mobile Instant Messaging (MIM) Application in Thai Business Companies from Managers’ Perspective

Tanaporn Tarin Sirtanapanta
This research studies an increasing use of Mobile Instant Messaging (MIM) application in three business organizations in Thailand from manager’s perspective using the qualitative interview method. It is found that LINE is the most commonly used MIM application in the companies for work purpose. The findings illustrate that the managers in three companies have the similar positive opinions on the use of LINE for work. It is found that LINE is fast and cost-effective for communication among the team members, supporting the different kinds of messaging for multiple purposes, and positively affecting the team members and their relationships in team.
Communication; Leadership; Organizational Communication; Mobile Instant Messenger (MIM) Application