Manga Saves Our Kids: The Effect of Manga Characters’ Ethics and Enthusiasm on Their Attractiveness

Author
Proud Arunrangsiwed, Kamolrat Chaisuriya, Sitthichai Khemachantri, Vayuphatra Kulratanakul, Panprae Bunyapukkna, Krisana Cheachainart, Nititorn Ounpipat
Abstract
Since media bring about numerous impacts in their audiences, the characteristic of media and fictional characters should be explored. The current  study focused into Manga or Japanese comics characters, because fans from worldwide have experienced Manga-comic exposure. The objective of  this study is to examine the effect of fictional characters’ ethics and enthusiasm on their attractiveness. One-hundred and fifty fictional characters were  selected from 9 famous Manga comics and Anime animated films. Content analysis was conducted by 3 coders who rated the level of characters’ ethics,  enthusiasm, and attractiveness. Univariate regression was used to identify the influence of characters’ ethics and enthusiasm on their attractiveness.  However, it revealed no effect of both predictors on characters’ attractiveness. This could be concluded that the character designers in Manga industry  did not design the appearance of character based on their positive value. This finding suggests that Manga fans could be saved from media myth  regarding attractiveness-and-goodness stereotype.
Keywords
Manga; Attractiveness; Stereotype; Myth; Enthusiasm